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Some Virtual Assistants may already be doing the work of a Social Media Manager unknowingly in their own job context. I am writing this piece of content to help you assess what level of skills are needed to produce quality work with your present role of Social Media Content Marketing Specialist that may qualify you…
Virtual Assistants are the companies first choice to use for their social media marketing which usually includes content marketing, creation of powerful graphics, and making relatable videos to enhance the experience. Put simply, a business needs to have a highly visible presence online to achieve long term success. The best way to meet all these…
Marketing has always been the bridge that connects brands and consumers by leveraging on every touch point and every interaction in an effort to create a meaningful experience. No matter how diverse or short lived, a brand should engage with each customer in such a way that everything especially the buyer’s journey is perfectly tuned…
Brands building their marketing strategy around the product using traditional business models focused on the product or service may no longer work in today’s marketplace solely because the people are now more interested about how they feel about their interactions with the brand in terms of the buying experience and after sales service. Sales nowadays…
Reaching out to people with a well thought and well planned content marketing approach may gain you instant followers but the art of doing it can be quite a challenge. Though brands have been creative enough in delivering various forms of content to demonstrate their value as well as differentiate themselves from the others, ordinary…
The unique value proposition is a statement that highlights the offer and the main reason why a brand stands out above and beyond from those who are providing similar product or service. It is also called as the unique selling proposition wherein the potential customers are being informed about the benefits they get from the…
Research has revealed that today’s population are less focused than ever before. The average attention span was 12 seconds in 2000 but 15 years later, it shrunk significantly to 8.25 seconds. Our short and ever lowering attention span can only digest in bite size morsels. In fact, scientist say that we now have attention spans…
Keep everything simple when optimizing every touchpoint of your customer journey. Know that simplicity is the key to a great customer experience and the DNA for that great brand experience. Your product may be regarded as highly complex in terms of digital capabilities but it should offer solutions that are tailored to the users. The…
Easily catch your best face forward and capture life’s moments using your smartphone camera. Deliver your best self with the most spontaneous viewing experience your audience expect to see when you turn your selfies into one masterpiece of art. Showcase your unique capability to manage relationships when you share, connect, and interact with your customers…
Resumes are great for showing connections your qualifications as well as showcasing your project portfolio that would maybe later on create meaningful conversations and in the process get yourself a job offer. A resume summary is a brief statement you write at the top of your resume. If you are a career changer or someone…