Some Virtual Assistants may already be doing the work of a Social Media Manager unknowingly in their own job context. I am writing this piece of content to help you assess what level of skills are needed to produce quality work with your present role of Social Media Content Marketing Specialist that may qualify you later as a Social Media Manager. You may already be doing a big part of the dirty work collaborating with your team but need to understand the kind of metrics and KPIs required to set up in tracking performance and engagements. You can’t improve what you don’t measure. These questions may help you decide if you are a good fit.
Do you have a passion for social media, visual storytelling, and creating powerfully captivating graphics and videos? Communicating stories using visuals actually helps create a deeper connection with your audience. Brand communications drive more engagement and following when visual content is used to communicate a narrative. A powerful brand story marketing helps connect and engage your target audience on an emotional level especially when they begin to understand and empathize about the core message of your story. When you use a story to get through people and relay a message, it is one powerful way to cut through the noise and grab attention. ROAS basically called as the Return on Ad Spend may be your favorite KPI for this. It tells you how much money you can get by spending on a certain campaign. For example, if you invest $1 in advertising and get $2 back, that’s a 100% ROAS.
Do you love working on ideas from insight to writing to execution and then thrive during the creative process? When an idea strikes you, work on them straight away. An idea remains a concept unless execution gives the vision real time action. Execution not only nurtures the representation of thoughts but also test its potential at every stage. Depending on what you want to achieve, the KPIs can be as simple as waiting for prospects to initiate the chat and you closing the deal. Though it may not be a groundbreaking product design but your creative solutions can’t get implemented and tested if you just sit there! Relatively, any idea without execution is nothing.
Do you crave involvement in multiple areas? The key is to track breadcrumbs and make it perfect even with budget constraints. Simply break it up into manageable smaller tasks and act on it. Remember, the journey of a thousand miles begins with a single step. Execute and drive ideas forward. Your idea truly becomes your own based on the way you execute it. Stir it up, outline expectations, and visualize progress. Of course, it will take time and significant effort to create a momentum. One of the Social Media Manager roles is to provide innovative solutions and help increase online presence by developing social media strategies that can increase brand awareness and engagement.
Do you write compelling copies? The main challenge is your ability to work with your talent so you can create content and execute campaigns across multiple social media platforms. Write copy for a variety of brands on social media and develop their unique tones of voice. Keep a close eye on trends and news and convert them into actionable ideas. Monitor and analyze engagement metrics and performance while staying current on social media trends for content optimization. Develop and execute a content strategy which includes curating content as well as creating content with images, videos and written posts. Be specific and keep everything simple.
The easiest way to build interest is to offer solution to a problem your audience is trying to solve. If the solution is something that an average person does not know about, then relate it to something they would know about. Set a goal and know what you want to achieve before writing a copy so you are able to optimize listings for maximum visibility and sales. Align social media content and strategy with the company goals and initiatives. Identify and build relationships with relevant influencers who can help promote the brand and increase the reach. Your brand’s personality will definitely shine through with a good copywriting so you need to perform a simple A/B test, see what resonates most with your audience and then move forward.
Social Media Managers are responsible for developing campaigns and action plan which oftentimes includes writing catching headlines, creating graphics that attracts attention, and being skilled in simple video creation. A keen eye for design of the visuals and a knack for storytelling are a good combination to just let everything flow as well as amplify the message. Social Media Managers should have an idea about what they are going to bring to the table and about how a company’s posts and content should perform because owners are more on sales figures. Common metrics can be as common as growing a following and increasing engagements.
Responsibilities
► Develop and execute social media strategies to increase brand awareness and engagement.
► Manage and monitor social media accounts, including creating and scheduling posts.
► Develop and manage social media campaigns, including paid advertising campaigns.
► Analyze social media metrics and use data to improve social media strategies.
► Stay up-to-date with the latest social media trends and technologies.
► Collaborate with the marketing team to develop social media content and campaigns that align with our overall marketing strategy.
► Respond to comments and messages on social media in a timely and professional manner.
Qualifications
► Strong experience with social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
► Experience with social media advertising platforms such as Facebook Ads Manager.
► Strong analytical and problem solving skills.
► Excellent communication and interpersonal skills.
► Flexible schedule and able to work full time or part time, flexible hours.
An eye for design helps articulate the message. Impact may mean timeliness and relevance. Experience is very important with this job. Start with entry level positions in digital marketing and practice more PR. Communications and public relations are quite welcome add ons for the copywriting. Practice writing good copies everyday. Over time, you will become an expert in curating copies and will be able to boost your social media content marketing. Just remember to keep your brand and audience in mind when crafting your message. As what I have been doing, I focus on the real estate industry and then posts related topics about travel in Cebu. In fact, built Cebu-Directory.com around the idea of offering impeccable service and information to help potential buyers and tenants settle in Cebu. Hone your marketing skills by spending time on your own social media accounts, which is also a great way to highlight yourself to potential employers.
Author
Shirley Chio (Virtual Assistant)
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