Virtual Assistants are the companies first choice to use for their social media marketing which usually includes content marketing, creation of powerful graphics, and making relatable videos to enhance the experience. Put simply, a business needs to have a highly visible presence online to achieve long term success. The best way to meet all these is a simple immersion of the business with your virtual assistant. Content creation is time consuming and the smartest solution for this is hiring one virtual assistant who can focus on the tasks. Because they are flexible with their time and work remotely in any place of the world, they are definitely cost effective. In addition, the experience and the skills they have can help you raise brand awareness effectively.
SEO, which stands for search engine optimization, enables a business to rank highly for search phrases or search keywords, related to what the business offers. You may not be aware of this but consumers expect legitimate businesses to have content on multiple platforms. This doesn’t mean you need social media accounts on dozens of sites, but you should have at least a few social media accounts that are updated regularly. Raising brand awareness by managing content optimization helps maintain a stronger brand reputation. Search engine optimization involves creating content that will be higher on the search engine result page (SERP). The ranking depends on keywords the user enters and how relevant your content is to the context.
Search engine marketing is technical and will take time and effort to work. The search engine’s ranking algorithm also changes from time to time. Therefore, you need to be patient and get technical staff for this type of marketing. The hours people spend on social media platforms make them one of the best places you can market your business. Make a social media account for your business to help you advertise your products and give potential customers an avenue to reach you on their preferred social platform. The idea is to be where your target audience or prospects hang out. You should embrace digital marketing for your business to cut your marketing costs and increase your sales.
Take time to plan and build your social media marketing strategy. Most types of digital marketing are easy to begin, however, they require consistency before you can reap the benefits. If you fail to see results despite being patient and consistent, you can always change to a different strategy. Tracking your performance by knowing how many comments you have in a post and how many inquiries are coming to your inbox or phone messages are terrific ways to know which ones are really performing and not just clicks analytics. Yes, after many years of doing social media marketing, I rely more on the comments and the inbox messages rather than clicks and impressions. This will help you evaluate what works for your business.
Start in making a list of branded keyword which includes a brand or product name or a variation of it. As for me, I used the Shirley Chio Virtual Assistant Smart Solution something as my signature. A variation of it like having arm extension can be a good one too. If you are not familiar with the concept of search keywords and their importance in directing traffic to your website, then you should just begin with the simplest short term keywords.
Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers find you, keywords often bring out the goodness in brewing marketing ideas. However, they are often overlooked especially by the small business entrepreneurs who are not familiar with digital marketing. What I am trying to say is that they won’t be here in such a long time in the marketing world, working many years without a purpose. They should be at the core of your marketing strategy. Truly, search keywords and search engine optimization should be a top priority for companies today, SMEs or big corporations.
The search keywords are what people uses to find your business. They are what your target audience and prospects type when they look for something they need in Google. Knowing what related search phrases or words they use to find what they need is very important in creating your website content and social media posts. Keyword research should be the first step in any search engine optimization process. Understand its importance. It is very effective that is why you should make it as one of the key components of your website’s SEO strategy. Keywords help you get to know your target market and what they desire. Play with the variation and the goal as a guide for implementing your SEO strategy, such as on-site SEO, content topics, outreach, and promotion.
There are different styles you can use such as the head terms, body keywords, short tail keywords, and the long tail keywords. They bring in a different kind of traffic but the highly targeted ones are the long tail keywords. Head terms keywords are usually single or two words that are often unclear, very broad, and are usually high in traffic and competition. Head terms have a smaller percentage with regards to its ability to convert visitors into paying customers. Long tail keywords are meant to be more specific but are less popular than the head terms, have much lower levels of competition, makes up majority of the online searches, and has a high percentage of converting lead traffic to customers.
Example of head terms are Virtual Assistant. Example of long tail keywords are Virtual Assistant Philippines for Social Media Marketing. As you can see, the long tail keyword is very specific. While Google kept us burning midnight candles about their algorithm updates rolling every now and then, there is only one thing that has stayed pretty consistent for those who are looking to optimize their content for the search engine and that is what digital marketers refer to as the keyword research. People search topics to understand what they failed to learn and people search for products as a possible solution to their problem. So if your content is successful in getting in front of the audience you are targeting as they conduct searches, you stand to gain more traffic. And that is a fact.
Learn how to get the right search phrases people use on their search and then incorporate them wisely as you write your article. Content optimization means using the right search keywords. We do not create content around what we want to tell people but we should create content around what people want to know so your visitors would just discover your website and come to you. In short, build your website traffic using the right highly targeted search keywords. What matters is the intent behind the search keyword used and whether or not your piece of content solves the intent. The concept of search intent is relevance and that means RELEVANCE as it is.
If you are struggling to find the right keywords about a specific topic that is also relevant, take some searches yourself with Google and look at the keywords you find when sites come out and also take a look at the end of the SERPS. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input that you may want to take into consideration and make it part of your list. It is important that you have considered all relevant keyword search and experiment about intent versus reaction.
It is important to know if your intent, search terms used in the content, brings in the expected response from the visitor. The right mix of head terms and long tail terms might give you a good head start for short term wins. Of course, head terms are generally searched often while the long tail makes the intent more real and the whole strategy much effective. People has embraced keyword searching as one of the most effective methods in finding information even in library catalogs. Once you learn the basics, your searches will be more focused and provide you with better results. The bots as part of the system finds all the sites with the content that you specifically request using the search phrases.
Choose the best possible keywords before you search. Choose the right head terms with high searches and then pair it with the intent so you can create long tail keywords. The keywords should be broad, flexible, and has the presence of intent. Keyword intent, also known as search intent or the user intent, is what searchers want to achieve after they conduct a specific search but we can use to make some flexible adjustments on some of our featured content to target this kind of audience better. The goal of the search engines is to provide relevant search results and that is why you should understand why you are able to make a better mix and match with head terms and intent because they can definitely impact your website’s ability to rank and making your way to the top. Google puts in a lot of effort into interpreting the intent behind search queries used in search. So, if you want people to discover your brand and your website, you must make sure your pages satisfy the search intent behind the keywords that you put out there.
Author
Shirley Chio (Virtual Assistant)
I am your Arm Extension Smart Help and Solution
Who Cares to Support Your Admin and Marketing Efforts
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