As a freelance virtual assistant who spends part time working with all sorts of digital marketing stuff, I still believe that SEO with the right keywords can literally drive highly targeted traffic to your website. In anything I do especially if it is social media marketing and personal branding, I often do more keyword research to boost discoverability of the content and page. In my 17 years of working online since 2006, I truly believe that search engine optimization plays a crucial role in personal branding. If you want to see results, then start refining your search phrases and keywords list, uncover those phrases and terms that your target audience will use to find you, so you are able to use personal branding keywords in your content to improve online visibility.
Search Engine Optimization (SEO) is a powerful technique to enhance your website’s visibility and organic ranking in any search engine search results. By implementing effective SEO strategies, you can attract the right audience and increase your website’s traffic. While an SEO marketing strategy is the art of creating content as well as organizing a website’s content according to categories by topic or whatever is needed to improve the likelihood of appearing on the top list of the SERP (search engine results page), let’s dive into some essential steps for implementing a successful SEO:
Use Strong, Relevant Keywords
This is usually the first step. Keywords are words or phrases that people search for to find websites. Start by selecting primary keywords that reflect your business, services, content focus, and location. For instance, if you sell flowers, consider keywords like “flowers online,” “buy flowers online,” and “fresh flower delivery in Cebu”.
Create a List of Keywords and the process usually uses keyword research with tools like Google Suggest or keyword research tools like Semrush or Ubersuggest to find keywords that your target customers search for. To discover other relevant keywords, try searching for similar products, exploring related online forums, or using tools like Google AdWords Keyword Planner. You can also try search at Google and note the suggestions that will come out.
Modern SEO marketing involves a variety of strategies to improve a website’s visibility in search engine results, which tends to drive and attract more organic traffic. Our goal here is to leverage on search terms to get as much organic traffic as you can. Try to experiment on the first set of keywords that you can use and incorporate in your content including your social media posts.
Incorporate Keywords Naturally
The idea is to put in as many keywords as possible especially on the first paragraph and first 60 words yet everything is still pleasant and enjoyable to read without having the bots tell that you are stuffing it. Avoid keyword stuffing which could overload pages. Always prioritize readability over excessive keyword usage.
The technique is to place your strongest and most relevant keywords near the start of the page, especially in titles, headers, and URLs. Incorporating search keywords involves strategically placing these keywords throughout your content to improve visibility.
The title of your content is one of the first things search engines look at. Make sure to include your primary keyword here. Break your content into sections with headers. Incorporate keywords into these headers when it makes sense.
Use your keywords naturally throughout your content. Avoid keyword stuffing as it can lead to penalties from search engines. If possible, use keywords in your URL. This can help search engines understand what your content is about.
Remember, the goal is to incorporate keywords naturally without disrupting the flow of the content. Overuse of keywords can lead to a poor user experience and may negatively impact your search engine rankings. It’s all about balance.
Add High-Quality Images and Videos
Visual content, including images and videos, enhances user experience. Consider mobile users when incorporating multimedia elements. Use formats like JPEG, GIF, PNG, BMP, or WebP for images. Provide short alt tags and specific names for each image to improve accessibility and SEO.
Canva offers a free video enhancer that allows you to enhance your video clips online and transform them into professional-looking videos. This app is user friendly and offers free use so you can explore its features before you make a monthly payment.
To upload high-quality photos on Facebook, go to Settings & Privacy > Settings > Media. Ensure the Video quality is set to Optimized. On an iPhone or iPad, you can go to Settings > Videos and Photos > Upload HD.
The quality of the original video or image also plays a significant role in the final output. Always start with the highest quality source material for the best results. Like any skill, practice is key. The more you edit, the better you’ll become.
Watch All Your Footage. Before you start editing, watch all of your footage to understand what you have and decide what to include.
Change Visuals Regularly. To keep the viewer’s attention, change the visuals every 4-6 seconds.
Choose Your Music. Think about what music you want to add to the video. The right music can set the mood and pace for your video.
Remember, SEO is an ongoing process. Regularly monitor your results, adapt to changes, and stay informed about best practices. Here are some key steps to create an effective SEO strategy:
Analyze Google’s First Page: See who already ranks for those keywords. Scan the top 10 results and note any patterns.
Create Something Different or Better: After identifying your competitors, aim to create content that is different or better than theirs.
Add a Hook: This could be something unique or interesting in your content that will grab your audience’s attention.
Optimize For On-Page SEO: This includes using the keyword in the title, meta description, URL, and within the content.
Optimize For Search Intent: Try to understand what users are looking for when they type a query, and ensure your content provides the answers.
Focus on Content Design: Good content design helps improve the user experience.
Build Links to Your Page: This can be done through techniques like guest blogging, social media sharing, or influencer marketing.
Improve and Update Your Content Regularly: Keeping your content fresh and updated is crucial as it can impact your search engine rankings.
Remember, SEO is not just about search engines, but also about understanding what your users are looking for and providing them with high quality relevant information. Here’s a bullet proof step-by-step guide:
Identify Keywords
Use in Title
Include in Headers
Spread Throughout Content
Meta Description and Tags
URL Structure
Is SEO dead? The statement “SEO is dead” is not entirely accurate. SEO, or Search Engine Optimization, has indeed changed significantly over the years, and it’s no longer easy to manipulate or game Google with over 12 algorithm changes per day. However, it’s not dead. It’s just harder and requires more focus on aligning content with search intent. It’s becoming increasingly difficult to rank the kind of content they want for high-volume terms.
Google’s evolution has been doubling down on the importance of E-A-T (Expertise, Authoritativeness, and Trustworthiness), making it harder to rank in particular niches. Besides, Google is turning into an answer engine that answers people’s questions before they go to a website.
Despite these challenges, SEO is still very much alive and relevant. In fact, SEO jobs nearly doubled in 2019 year-over-year and increased 8 percent in 20203. So, while SEO has evolved and become more complex, it’s far from being dead.
Author
Shirley Chio (Virtual Assistant)
I am your Arm Extension Smart Help & Solution
Who Cares to Support Your Admin & Marketing Efforts
Slow but Sure – Let Me Help You Grow Your Business Online
📞 ☏ 0917 555 0601 (** Strictly Message Only)
#virtualassistant #businessdevelopment #communicationsPRengagement #digitalmarketing #unitedstatesremotetelecommuting
Allow me the pleasure to help you find your home in Cebu. Take my hand and let me take you home in a place warmth with love and feels like a real family home.
Cebu-Directory.com is designed to give you information anything about Cebu. My service done at no extra cost to you. I love to blog and help people find their way, stay happy.
If you want to purchase a condominium, house, townhouse, lot or commercial property, let me assist you with the reservation, rental or sale transaction. Do not be afraid. The total contract price of the developers is still the same. Nothing is added! You do not even have to pay me. The developers and property owners will do that for you. Just stay loyal and stick around.
Simply message Shirley Chio 0917 555 0601.