Brands building their marketing strategy around the product using traditional business models focused on the product or service may no longer work in today’s marketplace solely because the people are now more interested about how they feel about their interactions with the brand in terms of the buying experience and after sales service. Sales nowadays…
Tag: Content Optimization
Reach Out the Right Audience with the Right Content and Create a Following | Shirley Chio
Reaching out to people with a well thought and well planned content marketing approach may gain you instant followers but the art of doing it can be quite a challenge. Though brands have been creative enough in delivering various forms of content to demonstrate their value as well as differentiate themselves from the others, ordinary…
Create Your Unique Value Proposition and Reinvent the Best Face for Your Brand | Shirley Chio
The unique value proposition is a statement that highlights the offer and the main reason why a brand stands out above and beyond from those who are providing similar product or service. It is also called as the unique selling proposition wherein the potential customers are being informed about the benefits they get from the…
Live Through Your Perfect Imperfections Using Emotional Marketing for Content Optimization and Finally Make that Sale | Shirley Chio
Live through your perfect imperfections and wear your emotions on your sleeve because those imperfections are often more valuable than what the world consider as perfect where the shortfalls and mistakes end results usually create a character built with strength. Life may have a strange way of intervening and one of those confusing events is…
Manipulate Brand Perception and be Consistent with Your Style | Shirley Chio
Looking to give your business a boost? I suggest you revisit your social media profile including your selling and buying processes most importantly your online user experience. How do you make your audience feel about your personal brand and your services? Actually, the decision to buy depends on the experience. It would be worth figuring…